consumer goods
Competence in the consumer goods and services industries requires a deep understanding of consumer needs and demands, current market trends, and the competitive environment. Especially for companies operating in this industry, it is important to develop an effective brand strategy and marketing activities to successfully market their products and services. In addition, they must also be able to develop effective distribution and supply chains to ensure the availability of their products and services.
automotive
Today, automotive manufacturers no longer just produce cars, but are service providers for mobility, financing, energy, data and trade. New and exciting technologies offer great opportunities, but also present companies with new legal challenges. The needs of customers and suppliers are changing and therefore require new legal frameworks and infrastructures. New global players are entering the market and are demanding legal adjustments to the previously well-proven concepts. In short: The speed has changed and this is challenging the entire industry.
Renewable energy
The energy sector in Germany — as in the whole of Europe — is characterized by profound changes in all stages of the value chain as a result of integration and coupling with other sectors as well as through the increasing use of new technologies and digitization. In addition, achieving the politically agreed climate goals is a stronger focus of German economic policy than before. However, companies in the energy sector are making a significant contribution to achieving the desired decarbonization and must face a constantly changing market environment.
Entertainment
We focus on the areas of music, film and games, including events. We assist artists, publishers, agencies and event organizers in the entertainment industry in designing their content and productions, securing them contractually and defending their intellectual property rights. In particular, we support our clients in the legal structuring of cooperation in the sector, e.g. with partnerships, marketing and advertising strategies and the organization of events. We regularly advise manufacturers and platforms in the esports and digital content segments on a comprehensive range of technology topics. We love techno.
Healthcare and life science
We regularly advise pharmaceutical, food and cosmetics manufacturers and have special industry knowledge in emerging markets in the area of wellbeing. In this area, we navigate our clients through regulatory requirements, including strict advertising and information requirements. Together with our clients, we develop strategies for product-related business models, for short-term economic success and at the same time for the sustainable development of a positive brand image. We keep our clients from industry up to date and support them in adapting their processes to changing legal frameworks. We have particular expertise in the cannabis industry.
Technology
Our clients include technology companies, from software manufacturers to platform operators to technical service providers. We draft contracts for new technical products and secure know-how and property rights through clear license agreements. In doing so, we understand the market needs of both manufacturers and customers. We develop a deep understanding of the product and create the basis for meaningful service levels that enable operational business and are attractive for sales at the same time. We deal with future topics and work on projects on blockchain, artificial intelligence, and augmented and mixed reality.